Website Development
Your Partner for Website Design, Copywriting, and Maintenance
Effective Design
Your website is your company’s first line of communication. Ugly, hard-to-navigate sites make it challenging for your audience to find what they are looking for. This makes it more likely for your audience to get frustrated and look somewhere else for their solution.
On the other hand, If your site is visually appealing, makes it easy to find an answer to your question, and provides ample calls-to-action for getting in touch, your website could become the best lead generator on your team.
Ridgeway Communications helps its clients build effective websites that never put the visitor more than three clicks away from the answer to their question, helping them learn about you and fall in love with your business.
Engaging to Read
The second thing a customer notices on a website is the content. A website’s copy must provide enough information to answer your reader’s question and provide good SEO, but not so long that people lose interest. It must be short and concise enough that your audience stays engaged and can effectively skim, but not so short that it doesn’t provide enough information or negatively effect SEO.
With experience in technical writing for engineering and construction companies, Ridgeway Communications is effective at breaking down complicated topics into informative, easy-to-understand language. We also write to create intrigue and motivate readers to reach out for more information.
Easy to Find
It doesn’t matter how great your website is if nobody is able to find it. Search Engine Optimization is crucial for building an online presence because it establishes your rank for Google searches. Ridgeway Communications has an SEO checklist that we use to make sure that we are maximizing the chances that your audience is able to find you.
Basic
Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
Up to Date
Once launched, the challenge is keeping your website up to date. If your site references old events like they were yesterday, you lose legitimacy with your audience. That’s why every Ridgeway Communications website comes with a website maintenance plan to ensure that your content is always up to date and performing well.
Project Highlights:
