Content Marketing
Example Content Marketing Strategies
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Creating Blogs and article that your audience values is a great way to get recurring visitors on your website and create brand ambassadors.
Ridgeway Communications works with you to create research-backed, strategy-driven blogs and articles that get results.
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Social Media has become a core marketing strategy of most businesses in today’s day and age. When used properly, it’s an effective content marketing strategy for two reasons.
1: It takes advantage of platforms that are already a part of your audience’s daily routine.
2: It acts as a landing page for cross promotion of all your other content marketing strategies.
Ridgeway Communications builds comprehensive social media campaigns that promote audience engagement using our five pillars: Educate, Advocate, Inform, Engage, and Entertain.
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Whitepapers are a great way to establish thought leadership and provide more information about a specific product or service that your company offers.
They can also provide the opportunity for lead generation by requiring a sign up or email to access downloadable content.
With a background in technical writing for the engineering and construction industry, Ridgeway Communications helps companies build informative whitepapers that don’t overcomplicate the subject or give too much away.
We leave readers curious, and provide encourage your audience to reach out to learn more, allowing you to close the sale.
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Newsletter campaigns allow you to stay on top of your audience’s mind by putting yourself on top of their inboxes.
They can be used to achieve a wide variety of goals. For instance, they can can be used internally to increase employee retention, for lead generation through trickle marketing campaigns that collect emails, or for to maintain relationships with past clients through automated outreach.
No matter what you’re trying to accomplish, Ridgeway Communications can help set up the correct newsletter campaign that will help you reach your goals.
That’s not all!
Don’t see the content strategy you’re looking for? Reach out and we can likely still offer it!
Five Pillars for Audience Engagement
Intentionality is crucial in content marketing. Every piece of content should serve a purpose toward your larger marketing goals. Ridgeway Communications has five core audience engagement strategies we employ depending on the desired outcome from our audience.
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Inform
Informative content aims to make your audience aware of something, whether it be a company update, industry news, or an upcoming event. Keeping your audience up to date with new information is important for making sure your brand is on top of your audience’s mind.
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Educate
Educational content explains or teaches something to your audience. This includes overviews of services, how-to guides for choosing a product, white papers for specific technologies, and more. The goal of educational content is to answer a question and establish yourself as an expert in their minds.
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Advocate
The goal of advocative content is to convince your audience of something, such as the future of an emerging market, the importance of a technology or industry, or an opinion about a subject. Advocative content is critical for creating thought leadership in your space and aligning your audience.
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Engage
Engagement content is built around calls to action. The goal of this content is to get your audience to do something, such as purchase a product, sign up for your newsletter, visit your website, or contact you. This strategy is great for mobilizing your audience and helps to quantify your impact in a space.
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Entertain
If the other engagement strategies are fruits and vegetables, entertainment content is dessert. It’s easy to consume, but its value doesn’t come from the content itself, unlike the the others. Instead, its value comes from enjoyment. It gets people on board and excited for future content (Using the other strategies).
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