Living Edge Design: Strategic Communications Plan
Project at a Glance:
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Ridgeway Communications implemented a social media plan to showcase the company’s past projects and attract a new audience.
Since starting the initiative, the results of the social media campaign has been a compounded growth of roughly 25%/year.
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Ridgeway Communications built a website that would act as an online resumé and familiarize referred leads with the company, helping with inbound lead conversion.
The new website has received positive feedback from users, and has had consistent traffic since launch.
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Our monthly blog strategy was to answer FAQs, create engaging, informative content, and increase web traffic.
The blog content has received reliable traffic, indicating that a returning audience was created.
Campaign Summary
Living Edge Design is a high-end millwork company that provides custom cabinetry, furniture, and other fine woodwork to interior designers and general contractors in the sea-to-sky area.
Living Edge Design has a great reputation with the public and within the industry. Most of their business development comes from referrals and repeat clients, which has resulted in Living Edge Design staying busy, even without a website or marketing plan.
In late 2019, Living Edge Design’s owner decided that he wanted to establish an online portfolio to send to leads. The focus of this communications campaign was to provide an online presence that would showcase work and answer FAQs to assist in the lead conversion process. The campaign included a new website, a monthly blog, and a social media plan.
Website Design
When building the new website, Ridgeway Communications opted for a visuals-driven design. Rather than explain what the company does with words, we wanted to show it with as many beautiful project photos as possible. When copy was used, we aimed to make sure that it rarely covered or took away from the images. Our copy was short and to the point, while still offering great information and calls to action to get in contact.
Social Media
Ridgeway’s social media strategy for Living Edge Design is to showcase the company’s past work through beautiful project photos. Because most of their work comes from referrals, we don’t typically aim for Living Edge Design’s social media to be a sales tool. Instead, we keep captions light, catchy, and entertaining to read, in order to keep people engaged with our posts.
Content Marketing
Blog Content
For our blog, Ridgeway wanted to answer a lot of the frequently asked questions that Living Edge Design received. We covered topics such as maintenance, how to plan for a renovation, how to decorate a space, and more.
The blogs have received consistent traffic month over month, and have received great feedback from our audience.
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