Instructional Guides & Manuals

Client: Leader Silviculture

Leader Silviculture is a BC-based tree planting company that we partnered with in 2022 to improve brand awareness and increase applications. A significant piece of our campaign was blog content. We post articles every month, including how-to guides, features, and informational content about different industry topics. Our blog has improved our website’s SEO, demonstrated Leader’s expertise in the industry, and has provided planters with helpful resources.

Title: Tree Planting Boots: What You Need to Know

One of our most successful articles so far has been a guide for buying tree planting boots, a topic that virtually nobody had covered before. The article covers the pros and cons of different styles of boots, some different features that a planter may need to consider, and some recommendations for different products for each category.

It's been massively successful so far with over 800 reads and counting. If you want to give it a read, visit our link in bio.⁠ With the help of this blog and others like it, we increased website traffic by over 10% and received over 200 applications in 2023, resulting in the most successful recruitment season the company has had.⁠
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Tree Planter’s Guide to Impressing Your Crewboss and Building a Great Reputation

After noticing many questions on Tree planting forums about what qualities companies and bosses like to see in successful planters, we decided to write an article discussing some ways that tree planters can stand out from the rest and build a reputation for themselves in the tree planting industry.

For this article, Ridgeway Communications interviewed Leader Silviculture’s owner, as well as gathered some information and tips from the forums, looking for tips that most people may not have thought of before. Then, we wrote the article with the intention of being as informative as possible while still being engaging and concise.

Other Leader Silviculture Articles

  • Recovery Tips for After Planting

    A guide for planters who have just finished a hard day at work and are looking for recovery strategies that will allow them to wake up the next morning feeling refreshed, healthy, and strong.

    Full Article

  • Tree Planting: How to Go From Good to Great

    A guide for planters who have reached a plateau with their productivity and are looking to break through to the next level. The guide offers tips on how to bring your work to the next level.

    Full Article

  • At Home Training Tips for Tree Planters

    An instructional training guide for tree planters to prepare for the upcoming season. The article offers some simple exercises that target muscles that tree planters use, and can be made more difficult

    Full Article

  • How to Prevent Tendonities and Other Tree Planting Injuries

    A guide for things that planters can do to make sure that they stay happy, healthy, and injury free all season long. The guide covers pre-season training tips, on-the-job strategies, and things to do after work to make sure that planters are feeling their best all season long.

    Full Article

  • How to Make Money in Brushing

    A how-to guide for tree planters that want to get into brushwork (the removal of competition in a grow-block) so that they can extend their season later into the summer and fall.

    Full Article

Client: Living Edge Design

Living Edge Design is a high-end millwork company that provides custom cabinetry, furniture, and other fine woodwork to interior designers and general contractors in the sea-to-sky area. As part of a complete communications plan that you can read about here, in 2020, Ridgeway Communications created blogs answering the company’s frequently asked questions to reduce lead conversion time and improve SEO.

Title: You’ve Decided You Want a New Kitchen. Now What?

This article covered everything that a potential client needs to do after deciding they want to start a renovation project. It takes the audience through a step-by-step guide to figuring out what you want changed, making a budget, finding a contractor, and more.

Other Living Edge Design Articles

  • How to Know When it's Time to Renovate

    This guide details some tell-tale signs that it’s time for you to consider saving for a renovation.

    Full Article

  • How to Make Big Spaces Feel Cozy

    In the article, we offer some tips a tricks to turn large and cold spaces into warm and cozy rooms for relaxing.

    Full Article

  • How to Make Old Spaces Feel New

    This guide covers some easy things that homeowners can do to breathe new life into older spaces while they wait until the right time to renovate.

    Full Article

  • How to Decorate Small Spaces

    This blog covers some things that people who live in small spaces can do to make their spaces feel larger and more open.

    Full Article

Client: Lower Lonsdale

Title: The North Shore Snack Bike

This article was a feature article for the North Shore Snack Bike, a company that was started by Addison, an industrious grade 9 student. Addison rode from park to park selling popsicles, freezies, ice cream sandwiches, and more.

More Lower Lonsdale Articles

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Slideshows & Powerpoint Presentations